When it comes to increasing your website’s traffic, it’s safe to say that there’s not always a one size fits all approach. Sure, you can put some money behind paid search, paid social, and display ads, but with these techniques alone, your traffic isn’t going to stick. While there aren’t any good ways to “get traffic fast,” there are some ways to boost your website’s traffic by increasing your chances of getting seen in the right places, and that’s through the use of strategic content creation, search engine optimization, and distribution.
Targeting Long-Tail Keywords with SEO Content
There’s a ton that needs to be done to optimize your pages for search engines, and while diving into technical SEO is important, you’ll want to focus first on creating high-quality content that targets the right keywords. Don’t make the mistake of going after the highest value keywords first. Instead, go after the lower competition, long-tail keywords. These keywords are going to be much easier for you to win rankings for quickly—and assuming you provide high-quality, engaging content, search engines will reward you with a domino effect and a “benefit of the doubt” when it comes to new content. The domino effect is what happens when your content is engaging enough to qualify you to rank for more competitive, higher value keywords. The “benefit of the doubt” is a theory that if all of your site’s content performs well in search, then based on your content’s past performance, Google will give your new content the benefit of the doubt.
Guest Post to Attain Backlinks
Guest post as much as you can for sites that will allow you to link back to your site. These links are valuable for two reasons. First, if you place the links in the right places, you could get a lot of traffic directly from your guest post. Second, links are essential for sending signals to search engines that your site has value. If you think about some of the most popular websites that constantly appear at the top of search results, all of those sites have a ton of other websites pointing links at them and sending traffic their way. Links are one of the biggest factors that go into Google’s algorithm, so don’t ignore them!
Increase Engagement with Visual Media
Make sure your pages have high-quality, eye-catching images, graphics, and videos to increase engagement both on your site itself and on social media. No one likes it when they go to share a link with a friend and the image that pops up with the metadata is ugly—or worse, nonexistent. Social shares are another important signal to send to search engines and social sites, so make sure that you are doing everything you can to make sharing fun. You can even change your metadata on posts that you share if you verify your domain through Facebook.
Use SEO and Social Media Management Tools to Perform Research and Track Success
What works for one site might not be the best strategy for yours. Track your competitors and your success metrics using SEO tools and social media management platforms, such as the ones listed here. Look through reviews for different marketing tools to figure out the best ones for you, and make sure to dive into all of the features to get the most out of your tools. You may find a new feature that’s the key to capturing all of the traffic you want—or just one that will help you get some extra boosts.
Whether you are just starting a website or trying to boost your traffic on an already established site, these tricks will help you achieve your traffic goals and your SEO, social, and other marketing tools will help you track your success.
Kelsey Reaves is a content-focused Marketing Manager at TrustRadius, a trusted site for B2B software reviews. When she’s not sharing her knowledge on the latest trends in software and B2B news, she nurtures her passion for travel by exploring new cities and binge watching Anthony Bourdain.