How to determine if a website is a good buy

Before you make a bid or offer for property at Flippa, do your research.

It’s up to you to ensure that you’re confident that the property is actually as the seller presents it in their Flippa listing, and that any questions you have are answered by the seller.

How can you feel confident buying property from someone you’ve never met, who may live in a different country, or speak a different language? Research!

These tools and techniques will help you gather information on the properties listed on Flippa.

On-site Research

  • Read the property listing very carefully.
  • View the property’s Extended Due Diligence Data. Flippa compiles this data independently of the seller, using a range of third-party sources. Investigate and understand each piece of information provided here.
  • Investigate any warnings associated with the listing data.
  • Ask any questions you have about the listing data in the Comments section of the listing.
  • Request proof that they own the domain, and that every claim they make (about revenue, copyright, and so on) is true.
  • Ask the seller how much time they’ve put into the site, and how much maintenance it requires.

Off-site Research

  • Google the name of the seller and the domain to check the property’s ownership.
  • Google the domain itself; if the search doesn’t return the site, it may have been banned from Google.
  • Skype or call the seller to obtain proof of their ownership of the property.
  • WHOIS provides data for the domain that will help you to confirm the seller owns it, and is displayed on the Flippa Due Diligence page. Send an email to the contact address listed for the domain in WHOIS, explaining that you’ve seen the site for sale at Flippa and you want to confirm some information. If the WHOIS ownership is anonymous, use Flippa to ask the seller why that is.
  • RipOffReport should reveal if the site or business has been mentioned in any scams.
  • SEMRush will help you confirm the rank and keyword data supplied in the property listing, and find out more about the site’s search competitiveness.
  • SpyderMate lets you ascertain the site’s SEO effectiveness.
  • Nibbler can give you an estimation of the site’s quality.
  • YoMeta.com shows how the site ranks on Google, Yahoo, and Bing simultaneously.
  • The Wayback Machine is a great way to review the site’s history. If the site’s purpose has changed dramatically in recent times, discuss this with the seller, to ensure the current traffic, search rankings, and so on are sustainable. There’s a direct link from the Flippa Due Diligence page to any Wayback Machine results for the site.
  • Pacer.gov will reveal details of any legal action taken against the site or business.
  • Ask for access to all pages of the site’s Google AnalyticsAWStats or StatCounter reports, not just the first page.
  • Verify that the seller’s AdSense revenue claims reflect the income for only the site you’re considering—not from other sites on which they publish AdSense ads. Ask for more than the first page of the report.
  • If the seller is local, or the value of the transaction is large, arrange to meet with them to discuss or view further details of the property.