This guest post was written by Victoria Greene, a freelance writer and founder of the blog site VictoriaEcommerce. You can follow her on Twitter @vickyecommerce.
If you’re an entrepreneur looking to make the most of your new online brand, you can spend hours stressing and still see sluggish sales figures. Quite often, even the most well-intentioned ecommerce merchant can make a few mistakes and entirely miss the mark with their marketing strategy.
This is easy to do, as sites like Google and Facebook regularly change their algorithms and more often than not it’s in favor of the user experience – rather than your business. But don’t worry, this post will offer you five tips for boosting online revenue without even breaking a sweat.
Monitor The Online Chatter
Keep ahead of conversations online with social media monitoring tools. As well as setting up Google Alerts for important industry headlines, you should also identify terms to monitor on social media. Doing this will allow you to jump into interesting conversations and offer your help in the comments section.
Social media analysis tools will also tell you the major influencers in your chosen industry, as well as your audience’s preferred internet haunts. Use these insights to your advantage within your content management strategy.
For more on creating amazing content, check out this previous post.
Opt For Opt-Ins On Your Site
Your ecommerce site needs to capture leads, as well as facilitate sales. If you haven’t set up an email newsletter and email opt-in, get one set up on a site like MailChimp. The first couple of thousand subscribers are free; you will need to start paying for the service when your email list grows.
Your newsletter should present a marketing channel for your best customers. Your email subscribers should receive regular discounts and links to informative content. You can also introduce your new products and run competitions. Do all you can to look after your dedicated 1,000 fans with your email marketing.
Remember, the aim is to get more sign-ups, so use these quick tips:
- Install a pop-up to appear when your customer lands on one of your pages. Alternatively, if you want your opt-in button to be more subtle, create an animated sign-up link
- Create a button that includes a small movement or color shift every three-five seconds. This will catch the visitor’s eye without interfering with the primary task of the page
- Your signup should include a small written Call to Action to give people a reason to click. This could be an offer like free shipping over a certain spend limit or special discounts
Get More Reviews
Reviews offer customers social proof before they buy. It is really the case that the more reviews you have, the more trusted your site becomes in the eyes of consumers. The comments you receive will also provide you with vital feedback on your services. You obviously want to do all you can to get your rating up to five stars.
With all ecommerce hosts, reviews should be included as a default option on all pages. However, to fill your sites with comments, you should also set up an auto email upon purchase. This will trigger your customers to leave a response when their product arrives.
- Within the post-purchase email, you should also encourage your customers to share their photos of your products on social media.
- Set up a branded hashtag and make the user-generated content fun to take part in. This will also help you attract views and hopefully reviews you can post elsewhere.
Double Up On Your Facebook Ads
With Facebook advertising, there are many options for brands looking to create a range of sequential advertising campaigns. This is where you ‘pull’ the reader towards your site through a series of ads that pique their interests. For instance, you may start with a video advertisement in your sequence, followed by a free PDF guide ad pushed to those that watched the entire clip.
You can further boost the individual posts by ‘doubling up’ on content. Add a product gallery below the video upload with the click of a button. This will give you the chance to promote specific products on film.
- You should also look to advertising on alternative social media channels like Instagram, Pinterest, LinkedIn, even Snapchat. Instagram and Snapchat also allow you to experiment with video and filters
- You can also set up shoppable pins (Pinterest) and galleries (Instagram) where customers can click and buy directly
Upsell And Cross-Sell
Customer lifetime value is a key sales metric you need to boost. The better a customer’s experience, the more likely they are to come back to you in the future and refer a friend. Return custom proves (to the customer) that they must trust your brand.
We are all used to seeing product recommendation tabs scrolling along the bottom of product pages. Set up automated tools that help you generate personalized recommendations based on your visitor’s past behaviors. You can find many applications to run from your online storefront, regardless of which ecommerce platform you use.
- You can also create upsell and cross-sell opportunities by creating specific product round-up promotions
- Use audience research to identify common demographic interests and products customers would like to see on your site
Boosting your online revenue comes down to three main things: you need to make your product is valuable to your customers, they need to be ready to buy, and they need to trust your brand. By building social proof, presenting tempting offers, and informing your visitors with relevant content, you can increase sales without breaking a sweat.